The World Economic Forum is held from January 23 to 26. Some 70 heads of state and government are expected to participate in this popular meeting of bosses from around the world.
With distracted driving a rapidly growing problem across the world, the Fédération Internationale de l’Automobile (FIA), in collaboration with personalised neuroinformatics global leader EMOTIV, will be introducing the #Tech4RoadSafety experience at the 2018 Annual Meeting of the World Economic Forum, to be held in Davos, Switzerland from January 22 to 26.
The FIA and EMOTIV will be showcasing new innovation that can help keep drivers’ minds on the road thanks to the unique combination of Virtual Reality (VR) and real-time mobile neuroinformatics. In Davos, attendees will be offered the opportunity to experience a VR simulator while their brainwaves will be monitored and displayed in real-time to better understand how distractions and altered perception can put people’s life at risk while they drive.
“Technological innovations need to be informed by neuroscientific insights in order to make the driving experience safer. Some of the world’s best researchers on the neural mechanisms of perception and action are working at our institute. Their findings will play a key role in our joint research project with the FIA and EMOTIV to improve road safety” says Prof. Gérard Saillant, President of the ICM.
“Distracted driving is a significant and rising cause of death on the road. By joining forces with EMOTIV and the Institut du Cerveau et de la Moelle épinière we are taking action to promote ground-breaking technology to reduce traffic fatalities.” says FIA President and Vice-President of ICM, Jean Todt. Todt also serves as the UN Secretary-General’s Special Envoy for Road Safety, and launched an FIA High-Level Panel for Road Safety in 2015, composed of global leaders in the public, private and development sectors. He is one of the Founders and the Vice-President of the Institut du Cerveau et de la Moelle épinière (ICM) in Paris, a world leading institute devoted to medical research for brain and spinal cord disorders.